This sample illustrates the value of introducing real-time (and anonymous) demographic data about the audience standing in front of an interactive digital sign. Quividi's video-based audience analytics engine can identify factors such as gender, age and spacial orientation of an audience. IntuiFace users can take this information to create adaptable interactive experiences whose content reacts to audience metrics - e.g. determining which clothing line to highlight based on the gender of the closest person to the display. In addition, the combination of demographic info with usage analytics - such as which products were selected - enables much deeper insight into user preferences. Guesswork is eliminated.